Swachhta Hi Seva

Here is a short video highlight from the massive clean up yesterday with countless people coming together from Laxman Jhula to Ram Jhula, in Rishikesh, along the banks of Mother Ganga, in solidarity of our Hon’ble Prime Minister Shri Narendra Modiji’s Swachhata Hi Seva (cleaniness is our selfless service) theme of the fortnight leading up to the third anniversary of Swachh Bharat Mission, India on the 2nd October.

The event was inspired by discussions between The Global Interfaith WASH Alliance (GIWA) Co-Founder, HH Pujya Swami Chidanand Saraswatiji – Muniji, the Minister of Rural Development & Panchayati Raj Shri Narendra Singh Tomarji and the Ministry of Drinking Water and Sanitation (MoDWS) Secretary Shri Parameswaran Iyerji about supporting this mission in the state of Uttarakhand, along the banks of Mother Ganga, illustrating the power of faith to bring everyone together – as one family- to serve together.

The massive clean up efforts started from 9am, concentrated on the Laxman Jhula but spread across Ram Jhula, ending in a massive pledge for a Clean India at the Parmarth Niketan Ashram with water blessing ceremony, symbolising our solidarity to protect our sacred water bodies.